The restaurant at 133 S. Weber Road, just down the plaza from the Goodwill, opened for business last…More October—the Monday before Halloween, to be exact.
The guitar that co-owner and chef Luis Muniz used to play to pass the time in the early days when there weren’t too many customers now rests on a shelf beside the straws and Sweet n’ Low.
The Muniz family—mom, dad, four sisters and one brother—also own Taqueria Muniz of Aurora, which has been open for 10 years. Luis and sister Diana, 27, operate the Bolingbrook location. Diana remembers working in the restaurant since she graduated high school—it is her business savvy coupled with Luis’ professional training that makes Taqueria Muniz stand out from the crowd.
Rather than spend profits on advertising, Diana and Luis prefer to invest in quality products, which cost more than low-grade, mass-prepared foods. Instead of spending on flashy advertising, they rely on repeat customers, word-of-mouth referrals, and a belief that quality and hard work will pay off in the end, even in the face of a market full of corporate-sized budgets and portions.
Everything they serve—from the guacamole to the horchata—is fresh and made from scratch. The beans don't come out of a can, the steak is cooked on a grill and the pork is done on a spit, they say.